An Italian Specialist Solving A Problem Most People Never Notice.
The story of why ALTairEGO exists, and why it has been trusted since 2009.
ALTairEGO is made by an Italian manufacturer based in Lugo di Ravenna, Italy, a specialist that, since 2009, has focused on one recurring, often overlooked problem: what happens to a tyre when a car simply sits still.
Every vehicle that is not driven daily eventually develops the same quiet issue. The tyre, compressed under the full weight of the car in one fixed position, begins to lose its round profile. Mechanics call it flat spotting, or tyre ovalisation, and it happens slowly enough that most owners never connect the symptom to the cause.
For collectors, dealerships, and anyone storing a vehicle for weeks or months at a time, this is not a cosmetic issue. It affects ride quality, tyre lifespan, and in some cases the tyre structural integrity. And until ALTairEGO, there was no product designed specifically to prevent it.
Our products are the only ones on the market designed around three things at once, kerb weight, tyre width, and how the vehicle is actually used.From the ALTairEGO design philosophy
Rather than designing one cushion to fit everything, ALTairEGO took the opposite approach. Every model is engineered around a specific kerb weight range, a specific tyre width, and a specific way the vehicle will actually be used, parked daily in a garage, held briefly in a showroom, or stored for an entire season.
This is why the range exists as three distinct lines rather than one generic product. A car that is driven in and out every day needs a different shape and depth of cushion than one being prepared for four months of winter storage. ALTairEGO designs for that difference, rather than asking the owner to compromise.
The engineering principle behind every model is the same: increase the tyre contact surface by more than four times compared to a flat floor, redistributing the vehicle weight so the tyre is never asked to hold its shape against a single point of pressure for long periods.
Trusted by collectors, dealerships, and private storage facilities, ALTairEGO protects some of the world's most valuable cars between drives.Trusted Since 2009
Every Stage Is Designed And Made In Italy.
From design to final assembly, every stage of production takes place in Italy. Each cushion is engineered specifically for its application, chosen for its ability to hold its shape under sustained load, resist compression over time, and perform identically whether stored indoors or exposed to the elements.
This is a deliberate choice, not a marketing claim. Manufacturing close to design allows tighter control over consistency between batches, and means every cushion that leaves production has been through the same standards and process, not assembled from generic components sourced elsewhere.
Designed Around The Vehicle, Not The Warehouse
Every model exists because a specific category of vehicle needed it, not because it was easy to produce. The three lines reflect real differences in how cars are owned, parked, and stored.
No Compromise On Quality
Every cushion is built to perform consistently across years of use, not just to pass an initial inspection, the same standard applied to every model since 2009.
Built To Be Used Without Thinking About It
The best protection is the kind an owner does not have to manage. ALTairEGO cushions are designed so that driving in and parking is the entire process, nothing to install, adjust, or remember.
Still Engineered The Way It Started.
ALTairEGO remains a focused specialist, built around solving one problem properly, rather than spreading across a wide catalogue of products that solve nothing in particular. Every cushion produced today, for every vehicle it protects, follows the same standard set in 2009.
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